dealerscope

Yesterday,   TikTok   made developments in the e-commerce space by announcing an ad suite that the company is calling “Shopping Ads” that will streamline the advertising experience for brands interested in expanding their audience on the social media platform. The announcement also revealed the immense impact that TikTok ads have on consumers, saying that 56 percent of users say TikTok advertisements guide them to new brands or products. There are currently three advertising formats that TikTok is testing: Live Shopping Ads, Catalog Listing Ads and Video Shopping Ads.  In other news, Logitech has announced an  audio accessory  designed for use with the Meta Quest 2 VR headset called the Chorus. The headphones are open-back and sit slightly off users’ ears to allow them to be more aware of their surroundings and reality. While some may prefer a more fully-immersive VR setting, the Chorus headset makes for a safer and less closed-off experience. The headset slides...

Today’s Nationwide PrimeTime experience has been all about exploring the showroom floor where hundreds of vendors have set up booths touting the latest and greatest products and services they have to offer. The vendors at PrimeTime are extremely diverse and range from well-known manufacturing giants such as Samsung,  Beko  and Tempur Sealy to the cybersecurity firm TBI.    Nationwide is adamant that each vendor brings a unique product, service, or skill to the table that helps its independent retailers better tackle industry challenges. Since the CE retail market is constantly changing and evolving so too is Nationwide’s family of vendor partners. For this particular PrimeTime event, Nationwide added 29 new vendors including the luxury appliance manufacturer Signature Kitchen Suites (SKS) and the Powerhouse Alliance distribution network.   In regards to the new additions, Lee MacDonald, VP of consumer electronics, told us: “We don’t onboard v...

Coming very shortly after Samsung’s Unpacked announcements, where the company announced the new Fold 4 smartphone,   Xiaomi has released   the second generation of its own foldable phone, the Mix Fold 2. The catch: it’s only available in China. But in a smartphone   landscape   where foldable products are rare, the Mix Fold 2 would probably attract a decent amount of consumer consideration here in the United States.  The Mix Fold 2 has two displays, with the outer display coming in at 6.56-inches and the inner display coming in just a hair over 8-inches at 8.02-inches. This display system beats the size of Samsung’s upcoming Fold 4. Its camera system is Leica-powered and its base version comes with 12GB Ram and 256GB storage. Should it come to the United States, we could expect a price range around $1,300 since it runs for RMB 8,999 (or roughly $1,335 US). The Mix Fold 2 comes with an advanced camera consisting of a 50-mp main sensor, 13-mp ultrawide sensor and ...

Today  Amazon announced  that Prime members in certain U.S. cities and metro areas will be able to get same-day delivery from  retailers  PacSun, SuperDry, GNC and Diesel by ordering through the Amazon app and website. Those stores will be followed by Sur La Table and 100% Pure in the near future, though it is safe to expect that Amazon will continue to expand this concept to other retailers. This same-day delivery service will be free to Prime members spending $25 or more, but will cost $2.99 for members who do not meet that price threshold. Customers will have to place orders before noon in order to be eligible for same-day delivery, but actually placing the orders is simple: Prime members in ZIP codes associated with this new service can browse the stores’ selections and select “Same-day delivery” at checkout. This comes after companies like Target, Walmart and Instacart have offered same-day delivery on items for some time, indicating a desire on Amazon’s part to...