dealerscope

The male-dominated tech industry will see a change in the future because more women are getting involved with technology . Women have been scarce in the tech industry for the past few decades, but avenues are opening up for them. The global Tech Up for Women Conference is an all-day event to help women advance their careers by hearing experts speak about the future of tech and connecting with other women in the tech business. “This event started with a woman who said she wanted to learn new technology to advance her career,” said Dawn Pratt, Tech Up For Women’s founder and managing partner. The Tech Up for Women organization is also a larger platform that hosts career and recruitment fairs and conducts the Tech Up Talks webinar series, which is focused on helping women advance their tech knowledge. “Technology is constantly growing and is an important factor to career growth,” said Pratt, “the mission of Tech Up for Women was to spread the belief that knowledge of tech is critical fo...

A home audio system is, by definition, a bit of a luxury. There are lots of practical applications for sound in both commercial and residential environments, including privacy, wellness, and notification, but most homeowners think of audio strictly in terms of entertainment. It’s a want, not a need — as such, customers’ appetite for investing in audio tends to be correlated to two things: passion and knowledge. In order to guide customers to the right audio solution, dealers need to help them honestly and accurately locate themselves on the passion scale, and arm them with the knowledge to get the results they truly want. Some people love music, and some people just enjoy it. This same distinction extends to other forms of luxury. There are those who like food and indulge in a n ice cream cone as a treat, and there are those who love food and save up all year for a multi-course tasting menu prepared by a Michelin-starred chef. People who like movies will play one on the living room TV ...

  By the reckoning of Jeremy Miller,   Smart home   Solutions Commercial Director for GE Appliances, who presented at February’s KBIS virtual show, it is time for a “disruption” in addressing consumers’ changed needs relating to activities centered around the kitchen. And GE is aiming to fulfill those changing needs with new, improved cooking experiences that integrate high-end kitchen design with the cutting edge in appliance technologies. He, along with Senior Merchandising Specialist Michael Earls, related, in the KBIS Connected Living Pavilion, the GE Profile perspective on what more can be done to be a part of the solution in answering the new demands – and the increased expectations – of these consumers. Stats they shared showed that 67 percent of survey respondents reported increased oven usage by the second month of the pandemic, and 47 percent reported increased cooktop usage. And further, 51 percent predicted they would continue to cook more, even in the post-CO...