KBIS in the Kitchen: A Look at GE Profile’s ‘Smart’ Innovations

 By the reckoning of Jeremy Miller, Smart home Solutions Commercial Director for GE Appliances, who presented at February’s KBIS virtual show, it is time for a “disruption” in addressing consumers’ changed needs relating to activities centered around the kitchen. And GE is aiming to fulfill those changing needs with new, improved cooking experiences that integrate high-end kitchen design with the cutting edge in appliance technologies.

He, along with Senior Merchandising Specialist Michael Earls, related, in the KBIS Connected Living Pavilion, the GE Profile perspective on what more can be done to be a part of the solution in answering the new demands – and the increased expectations – of these consumers.

Stats they shared showed that 67 percent of survey respondents reported increased oven usage by the second month of the pandemic, and 47 percent reported increased cooktop usage. And further, 51 percent predicted they would continue to cook more, even in the post-COVID period.



Part of the kitchen ecosystem discussion, Miller added, touches upon the physical space of the kitchen itself, which is evolving along with the appliances in it.

Their observations laid the groundwork for the GE Profile Virtual KBIS experience that Todd Getz, executive brand director of GE and GE Profile, stated in the company’s announcement “offers a sneak peek into how our engineers and food scientists bring our industry-first innovations from an idea to an appliance.”

The company’s products are primed for smart-kitchen-cravers; its product portfolio, which consisted of 450 Wi-Fi models last year, now numbers 600 Wi-Fi-enabled SKUs, Miller said. “Appliance interaction is part of living,” he stated, adding that the company is well armed with a full ecosystem of connected appliances to meet the demand.

Detailed in the presentation were features that represent many innovations within the Profile line – driven these days by customers’ awareness of the importance of nutrition and health planning in their food choices.

Read More click here: Connected appliances

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