dealerscope

  Direct-to-consumer (DTC) retail   exploded during the pandemic   as companies sought to gain access to their customer base without using third-party retailers or intermediaries. Although   DTC retail   saw major growth prior to the pandemic, it became the preferred mechanism of reaching customers when many brick-and-mortar retailers were forced to shutter their doors.   However, the logistics of DTC retail are vastly different because instead of shipping products en masse to distribution centers or stores it forces companies to manage the flow of individual goods.  To manage these shifting logistics, companies have increasingly turned to supply-chain software technologies, which help to streamline the shipping process and remove points of inefficiency. Terry Esper, an associate professor of logistics at the Fisher College of Business at the Ohio State University, said in an interview with  The Wall Street Journal : “Getting a prod...