dealerscope

Nissan recently announced its plans to streamline the assembly of parts that propel its vehicles, using the same core components across different models and modularized powertrains that include multiple components in a single unit. The strategy is set to reduce the cost of the company’s EVs and hybrid models as well as the use of expensive raw materials, reinforcing Nissan’s shift to electrification. A new approach to powertrains In what Nissan is calling its “X-in-1” development strategy, the company plans to apply the same powertrain components, such as electric motors and inverters, across various models as well as modularizing multiple core components into single units. Through this method, Nissan has developed a 3-in-1 powertrain prototype intended for use in its electric vehicles, which modularizes the motor, inverter, and reducer. A 5-in-1 prototype, which additionally modularizes the generator and increaser, is planned for incorporation into its hybrid vehicles. According to th...

LG has unveiled a new brand identity that will focus on the value of its “Life’s Good” slogan. The goal of the new brand identity is to create a more dynamic and youthful look to reach younger consumers, including those from Generation Z. According to LG, the Life’s Good slogan “encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments” via its products and services. The brand revamp includes an updated visual identity, which the company hopes will boost interaction with customers.   In other news, ViewSonic has announced the release of a new lineup of monitors. The OMNI VX28 series was designed for consumers who require a high-performance display for both work and gaming and comes equipped with a ton of cool features. These include VESA-certified anti-tearing and anti-blur technologies, a blue light filter and flicker-free tech. The monitors come in a range of sizes from 24-inch to 27-inch and have a refresh rate ...