Amazon Announces New Same-Day Delivery Service Through Certain Retail Stores

Today Amazon announced that Prime members in certain U.S. cities and metro areas will be able to get same-day delivery from retailers PacSun, SuperDry, GNC and Diesel by ordering through the Amazon app and website. Those stores will be followed by Sur La Table and 100% Pure in the near future, though it is safe to expect that Amazon will continue to expand this concept to other retailers. This same-day delivery service will be free to Prime members spending $25 or more, but will cost $2.99 for members who do not meet that price threshold. Customers will have to place orders before noon in order to be eligible for same-day delivery, but actually placing the orders is simple: Prime members in ZIP codes associated with this new service can browse the stores’ selections and select “Same-day delivery” at checkout.


This comes after companies like Target, Walmart and Instacart have offered same-day delivery on items for some time, indicating a desire on Amazon’s part to catch up with its competition. Instacart in particular is similar to this new Amazon offering, as the service provides same-day delivery from retail stores like Bed Bath & Beyond and Sephora, so it will be interesting to see how it responds to Amazon’s plans.

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