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How To Solve Consumer Problems With Augmented Reality - Dealerscope Five years ago, augmented reality (AR) entered the mainstream via phone-based applications. Despite mainstream hits such as Pokemon Go, which was a rudimentary workaround compared to today’s implementations, AR in general struggled with slow adoption and education hurdles. Even as the early hype subsided, retailers looked for practical use cases for AR, realizing that it had the potential to increase sales conversion by enabling consumers to see how a product or experience — furniture, clothing, consumer electronics — would look in the context of a home or other real-world setting.

  Nothing is more soothing than natural light. The calming green glow of sunlight as it passes through newly budded leaves on a spring day. The fiery pink, orange, and yellow rays of a fresh sunrise burning their way across the sky are magnificent, yet awe-inspiring. Natural settings such as these provided the inspiration for BioLite’s new AlpenGlow camp lantern series.  “It’s right there in the name: we were inspired by those breathtaking color blends you catch at daybreak or moments like the Northern Lights,” said BioLite CEO Jonathan Cedar via press release, “with our design, users can select colors to match their mood – lighting plays a huge role in creating a sense of space and place and the AlpenGlow will help you feel at home, whether it’s the backyard or the backcountry.” The USB rechargeable AlpenGlow lanterns provide more than seven light modes utilizing ChromaReal LED Technology, which emits broad-spectrum light for daylight-quality illuminatio...

  Unsurprisingly, stay-at-home digital device sales across the world grew in 2020 as a result of the pandemic. The global community as a whole spent more time inside and consistently sought ways to entertain itself from home. The pandemic provided the ideal conditions for a global gaming sales boom , as people sought to disconnect from their immediate reality and socialize with friends online. Data from a study conducted by Growth from Knowledge (GfK) , a market research firm specializing in data collection for the consumer electronics field, shows that the rise in sales of gaming-related hardware consistently outdid the elevated performances of non-gaming hardware across the globe.  GfK’s new in-depth report shows figures from the international gaming industry not including the United States, but it parallels sales trends stateside as well. Both US and global sales of gaming hardware and accessories have grown at exorbitant rates as a result of the pandemic....

  Five years ago, augmented reality (AR) entered the mainstream via phone-based applications. Despite mainstream hits such as Pokemon Go, which was a rudimentary workaround compared to today’s implementations, AR in general struggled with slow adoption and education hurdles. Even as the early hype subsided, retailers looked for practical use cases for AR, realizing that it had the potential to increase sales conversion by enabling consumers to see how a product or experience — furniture, clothing, consumer electronics — would look in the context of a home or other real-world setting. Today, we’re at the beginning of a new golden age of technology. AR, AI, Edge Computing, 5G — it’s all converging. Amid rapid changes, the key to integrating technology into retail in ways that drive sales is to focus on constants. Trends come and go, but the biggest consumer problems remain constant. The AR industry’s value proposition also remains constant: We help people see thi...

  One of the biggest misconceptions when it comes to social media is that, in order to achieve your brand’s full potential, you need to be active everywhere, all the time. As new social media platforms pop up on what feels like a yearly basis, brands are left questioning whether they should create an account to capitalize on new territory. But without taking a hard look at a few key factors, seeking to be omnipresent on social media can actually be one of the biggest recipes for failure. At Social Media Week New York earlier this year, Falcon.io’s senior strategist, Casper Vahlgren, referenced Reebok’s 2012 Facebook strategy as an example of how easily brands can go overboard with the number of accounts they have. Almost a decade ago, the footwear and clothing company had a whopping 616 Facebook pages under its brand name. Not only was this approach putting a strain on the social team in charge of these accounts, but it was also confusing for consumers as well....

  This week, the CE industry mourns the loss of one of our own. Jeff Caton, CEO of High-Tech Networks, passed away unexpectedly at his home in Norris, Tennessee on Saturday, July 31st. Jeff was 62 years of age.    Jeff’s 43 years in the consumer electronics business began when he was 19 with a job at Harvey’s Warehouse in Knoxville, Tennessee. Over the next few decades, Jeff worked his way up to becoming retail store manager before joining Teal Marketing, where he worked in the sales department in a manufacturer’s representative role. Jeff branched out and created his own rep company, Network Sales and Marketing, which eventually merged with High-Tech Network in 2005.  “Jeff will be sorely missed by our team and the AV community in the Southeast,” said Dave Robinette, President of High-Tech Network, in the company’s press release. “His leadership, sense of humor and big personality left a positive impact with everyone who worked with him. Hi...

 Jay Penney has joined  Element Electronics  to spearhead the organization’s new private-label appliance initiative. The lineup available exclusively to members of Nationwide Marketing Group currently includes refrigerators and freezers but is looking to expand to even more categories. “Throughout my career, I have always loved working with independent dealers, helping them win in a very competitive marketplace,” says Penney, senior vice president / general manager of Element Appliances. “In this new role, I get to continue feeding that passion while also introducing consumers to a high-quality line of appliances at a very fair price.” Penney’s 30-year career in the appliance industry began at Sears Amana Refrigeration in the Chicago area where he was an inside sales associate. He later served as manager of buying groups, sales manager and senior account manager for Sears Amana; vice president of sales and marketing, and senior vice president of sales fo...