How To Solve Consumer Problems With Augmented Reality - Dealerscope

How To Solve Consumer Problems With Augmented Reality - Dealerscope

Five years ago, augmented reality (AR) entered the mainstream via phone-based applications. Despite mainstream hits such as Pokemon Go, which was a rudimentary workaround compared to today’s implementations, AR in general struggled with slow adoption and education hurdles. Even as the early hype subsided, retailers looked for practical use cases for AR, realizing that it had the potential to increase sales conversion by enabling consumers to see how a product or experience — furniture, clothing, consumer electronics — would look in the context of a home or other real-world setting.

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