New Gear—The Nikon NIKKOR Z DX Wide Angle lens


*Designed for vlogging and wide establishing shots but also landscapes, interior photography, and city streets.

*Power zoom function provides smooth, consistent optical zoom that’s fully customizable with varying speeds, which can be engaged with camera buttons, zoom ring, or used remotely.

*The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available in May 2023 for a suggested retail price of $359.95.

Nikon Inc. announced this week its latest camera lens aimed at content creators and vloggers—the NIKKOR Z DX. This lightweight lens is the widest NIKKOR Z DX-format lens and sports a power zoom (PZ) feature designed to capture sharp and immersive content. “Nikon is committed to equipping content creators with the tools they need to make videos and photos that look great, and we are very excited about this latest addition to our growing system of creator-centric cameras and lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. 

The lens utilizes a power zoom with a linear drive, providing features for creators to enhance and simplify the video recording experience. Activate the zoom by twisting the customizable ring on the barrel, with designated buttons on the camera body, or when using the ML-L7 Remote Control. The lens can also be controlled remotely through a PC or phone with the SnapBridge app. 

More details on the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR: 

VR Image Stabilization reduces camera shake with up to 4.5 stops of compensation for stable video and sharp images.   

Close minimum focusing distance of 0.62 ft and maximum reproduction ratio of 0.21x allow for sharp and detailed shots of products, flowers, nature and other intricate details. 

Ultra-compact and lightweight design makes it easy to use and carry anywhere. 

The body of the NIKKOR Z DX 12-28mm has been designed carefully to deliver dust- and drip-resistant performance with a sealing that prevents any dust or water droplets from entering the lens. 

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