FTC Opens Investigation into Amazon’s iRobot Takeover

Amazon made headlines earlier this summer when it purchased iRobot, manufacturer of the wildly popular Roomba vacuum cleaner, for $1.7 billion. Amazon’s expansion hasn’t been limited to the consumer electronics sector. In July, it also announced the purchase of One Medical for $3.9 billion in an entirely cash deal. Those of you who may be a bit concerned by the scope of the company and how it handles consumer data are not alone. The FTC has officially begun a probe into the takeovers to see if Amazon has violated any antitrust laws. 


The FTC is investigating to see whether Amazon’s acquisition of iRobot will give it an unfair advantage over competitors in the connected device and retail market. Chief among the FTC’s concerns is the data generated by iRobot. The FTC worries, that given all the data that iRobot and Roomba produce while creating smart layouts of people’s homes, Amazon could develop an unfair advantage for tailoring advertisements towards consumers in other sectors where it has a footprint. 

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IFA Berlin
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