Retailers Dish Out the Inside Scoop on Headphones

Retailers dish on the features and form factors that are informing buys in their respective markets

Headphones in all their formats are perennial best-sellers for the holidays – and in fact, all year round. But what types are really making ears by the thousands perk up and pay attention, heading into 2020?

Retailers who take this important category very seriously were canvassed for this article on which trends, designs, and use factors are wielding the most influence at the cash register. For the Southern California-based A/V specialty retailer Video and Audio Center, narrow scope of brands whose full lines are available is the master plan that has been successfully employed year in and year out. “Headphones are a very important category for us,” said Tom Campbell, the retailer’s chief technologist, and corporate director. A crucial strategy that informed the retailer’s brand selection has been ensuring that the most popular headphone and earphone style permutations and feature sets were represented among each of these brands on the showroom floor.

Taste-Catering

“Listening to headphones is like enjoying a cup of coffee – everyone has different tastes,” notes Campbell. “Some people like more bass and some are focused on the highs. Higher frequencies tend to roll off as people get older, so they may prefer a brighter sound. So that’s why we love it when customers come in. They can’t differentiate those things over the Internet. They have to hear it for themselves.“In fact, our headphone sales are up over last year – but especially so, with ‘go anywhere’ technologies,” Campbell reports. And all of these brands are “on full display,” he says. “Some consumers want the option of both wired and wireless. But the biggest things now are sound, comfort and ergonomics” – the latter, for on-ear models, meaning one-touch control, where the listener just taps the earcup to change programming or volume.

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