A Breath of Fresh Air With Outdoor Tech
Entertaining the outdoors was certainly not invented by the pandemic, but the way people now use their outside living spaces — often, and for a variety of situations — has evolved. Home prices are rising, and people are continuing to work from home in some capacity. Enjoying time together with family and friends, while also receiving the benefits of being out in nature, has never been more appreciated.
“Entertaining outside is not just a trend,” said David Pidgeon, president/CEO of Starpower. “It’s not like buying a pair of plaid pants and hoping that two years from now, plaid is still ‘in.’ Cooking and hosting outdoors is something that will continue to be enjoyable.”
What Consumers Want Outside
According to John Laing, director of appliances and outdoor at Nationwide Marketing Group, the term “outdoor appliances” applies to anything that helps a homeowner personalize their space for the best execution of cooking, cooking, serving, and overall usability. So it’s not just about having a top-notch grill or outdoor refrigerator; rather, consumers want their outdoor appliances to extend the look, feel, and function of their indoor space.
“Consumers are dedicating more time and effort into the ‘art of cooking,’” said Laing. “Both males and females have used their outdoor space to prepare foods more in the last two years than ever before. This has driven the desire to have multiple cooking apparatuses.”
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