Five Ways to Up Your Tech Game This Year

It’s hard to believe that we’re already at the start of Q2 this year, but there’s still plenty to think about strategically in the coming months. For the rest of the year, the most important resolve is to learn about the following areas to improve the customer experience and beat out the competition. Here are several technology areas to review and add to your plans for 2022.

1) Understand the products as part of the customer journey.

The need to create a better customer experience for the coming year is a hot topic. With the number of options available for consumers when purchasing technology products, it is up to retailers to set themselves apart from the competitors by not only understanding the technology trends and the products, but also how to provide the best customer journey possible. 

Since there are numerous options when it comes to making technology purchases, not only in brands, but also options of where to buy, understanding the products is vital. Understanding the technology being sold and selling it correctly results in happier customers who are less likely to return the product and will come back for future purchases. 

Before a technology solution or product is sold to the consumer, it is sold to the retailer, distributor, or technology integrator. They are bombarded with marketing fluff, and the product is simplified to make for an easier sell; the consumers are marketed to in this way as well. Every product is being marketed with sharp images, buzzwords, and carefully curated content. Pay attention to the details and specifications of the products and not just marketing fluff! Take a second and see if there are any exceptions in the product (cable not included) or if it only works in specific situations, before selling. Many manufacturers offer education on their products specifically geared towards the people selling the product, and their websites have specifications available. 

The key specifications are listed as well and can be great selling points. A quick Google search for product reviews is a terrific way to find pros and cons from other consumers who have used the product. There are also many groups and forums on social media for any type of technology being sold. Go to those forums and learn from the pros who use the tech product daily. 

More info :  consumer electronics industry

Comments

Post a Comment

Popular posts from this blog

Capitalizing on the Wearable Turnover

Image
While   smartphones   have traditionally led the way when it comes to   connected devices , the rapid rise of   hearables   and wearables and their growing popularity amongst tech savvy consumers is widening the breadth of consumer connected devices. According to the International Data Corporation (IDC), in 2021 the wearables market grew 20 percent year over year with total shipments reaching 533 million units.  With more hearable and wearable product options being introduced to the  market  at a variety of price points, retailers can offer customers more opportunities to  upgrade  to the next generation of smart watches, fitness trackers, earbuds, etc. It’s a great time to begin cultivating the secondary device ecosystem for these devices, using the thriving trade-in market for smartphones as the blueprint for capturing the latent value in pre-owned products while providing incentives for customers to upgrade to new devices.   Factors  Driving Market Growth    The growth in the hearab
Read more

1MORE EVO’s Hi-Fi Audio

Image
  If COVID-19 taught us anything, it’s our need to stay connected. Our workplace and lives shifted online, and technology adapted to our demands: Zoom took center stage;   computers   improved; we bought ring lights and headphones; we spent more time texting and on social media. We all learned how to stay connected to the world by connecting to our  technology . However, we shouldn’t have to sacrifice our connection to technology as we shift back to in-person activities and rekindle our human connections face-to-face. That’s where 1MORE EVO earbuds come into play. 1MORE EVO headphones deliver H-Fi sound with adaptive active noise cancellation (ANC), so users can stay connected to the world and comes equipped with six mics for those still working over   zoom .   How It Works:   As I unboxed the 1MORE EVO headphones, I was shocked at its ability to balance the aesthetic with the informational. Sketches of the headphones and its various features artistically coat the box’s interior but ev
Read more

How Retailers Can Capitalize on the Inflation Reduction Act

  In 2021,   EV   sales totaled   6.6 million or 8.6 percent  of all new car sales and that number is only expected to increase over the coming years after the   Inflation Reduction Act  was signed into law earlier this month. The new measure features funding for over 500,000 new EV chargers and provides a slew of incentives for customers and manufacturers alike. The target of the new legislature is to get more low-income consumers into electric vehicles to increase mass adoption of the cars and to buck the image of EVs as unobtainable luxury vehicles. California, one of the states on the forefront of pushing for EV adaptation has a program awarding low-income customers nearly $17,500 towards purchasing a used EV.  The Inflation Reduction Act is the first step in the Biden administration’s goal of reaching half of all new cars sold being electric by 2030. While EVs are becoming increasingly popular in states such as California and Massachusetts, progress is lacking across much of middl
Read more