dealerscope

It’s hard to believe that we’re already at the start of Q2 this year, but there’s still plenty to think about strategically in the coming months. For the rest of the year, the most important resolve is to learn about the following areas to improve the customer experience and beat out the competition. Here are several technology areas to review and add to your plans for 2022. 1) Understand the products as part of the customer journey. The need to create a better customer experience for the coming year is a hot topic. With the number of options available for consumers when purchasing technology products, it is up to retailers to set themselves apart from the competitors by not only understanding the technology trends and the products, but also how to provide the best customer journey possible.   Since there are numerous options when it comes to making technology purchases, not only in brands, but also options of where to buy, understanding the products is vital. Understandin

  THE DAILY SCOPE, 4/4/2022: The grocery and CPG retail business is often a harbinger of things to come – maybe it’s just because everyone buys food, even non-TV households – so it’s a good place to gauge the mood of consumers. After a pandemic that started with shortages of household goods like toilet paper and cleaning supplies, the current lineup of basics isn’t exactly flying off the shelves. The Wall St. Journal reports that consumers are returning to store brands and buying smaller quantities of everything from laundry detergent to cereal. With shortages during the pandemic, many retailers upped their production on in-store brands, so that move dovetails nicely with the need for more affordable products. There is no indication that this trend is particularly rampant in the CE retail sector, but the category most likely to be enticing for consumers looking to save money could be accessories like cables, power solutions, and power adapters. This could be a good