A Q&A With CE and Appliance Distributors

 SUMMARY 
•  Distributors have acted adroitly through the yearlong pandemic, swiftly tailoring programs to get dealers up to speed in digital, and in streamlining their just-in-time delivery processes.  

•  An especially challenging issue for dealers early on was securing adequate inventory to meet exceedingly high demand for certain categories such as networking products, replacement appliances and large-screen TVs – but distributor tools that aided dealers in accurate forecasting and product cycle planning proved to be invaluable resources. 

• Having successfully adjusted to the “new normal,” distributors say they foresee business eventually settling down in the post-COVID period to a combination hybrid digital and in-person model – and add that they now have the resources in place to manage all aspects of it, moving forward.

Dealerscope: What will be the most salient features of your product and program presentations moving through the balance of 2021 and into 2022 that offer your retailers benefits beyond customary buying opportunities (i.e., educational initiatives, training events, seminars on business best practices, etc.)? 

Tyler Nelson, Director, Marketing/Training, 21st Century Distributing:  21st Century Distributing has taken pride in offering not only the best in customer service and product offerings but also additional educational opportunities to help our dealers achieve their absolute best. In addition to our multiple monthly trainings from manufacturers and business professionals, we are hosting our annual dealer roadshow. This will be the second year of our fully virtual event and provides opportunities for educational sessions with our manufacturing partners on products and solutions selling techniques. Additionally, dealers have an opportunity to earn rewards, win prizes and take advantage of special promotions only available during the show.  

Can you review how you have adjusted or tailored your activities to help the retailers you serve this year, in light of the challenges posed by COVID-19 over the past 12 months? 


Get More Details -- : A Q&A With CE and Appliance Distributors

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BOPIS
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