Skullcandy and Bragi Partner on Future-Proof Audio Products

Skullcandy Inc., makers of affordable stereo headphones and true wireless earbuds, announced a partnership with Bragi, inventor and largest intellectual property owner of true wireless headphones. With Bragi’s software platform featuring embedded AI, Skullcandy now has the ability to create truly smart, future-proof audio products.

“Skullcandy has earned our market-leading position due to a keen obsession with our consumer’s adventurous uses,” says Jason Hodell, CEO at Skullcandy. “Giving our fans the freedom to enjoy their content, control their earbuds and enable communications all without taking off their gloves or letting go of the handlebars is an exciting adv


ancement for our brand.”

A key component of the partnership is the capability to go hands-free with simple voice commands. Users will be able to start and control their media player and accept or reject incoming calls with or without internet. Skullcandy offers direct access to any native voice assistant for seamless functionality for all its users, regardless of their phone operating system.

“Skullcandy owns the sub-$100 segment in the U.S., commanding huge volumes and enabling us to deliver millions of Bragi-enabled earbuds to the market,” says Nikolaj Hviid, Founder and CEO at Bragi. “The partnership with Skullcandy is transformational to Bragi becoming a platform for headphones, just as Android and iOS are for smartphones,” said Hviid.

Get detail info: Skullcandy and Bragi Partner on Future-Proof Audio Products

Important Link: consumer technology retailing


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