Retailers to Embrace E-Commerce For Black Friday 2021

Black Friday is five months away, but retailers are already considering the best strategies to reel in customers — and a key part of that is embracing e-commerce.

Last year, there was virtually zero in-person shopping for Black Friday because the coronavirus pandemic severely limited retail and forced many stores to close. Some large retail chains, like GameStop, closed more than 462 brick-and-mortar locations in favor of selling entirely online. Storefronts that weren’t purged were mainly used as in-store pickup points for online buyers.

Coresight’s senior analyst, John Harmon, told Dealerscope that while malls were once typically the hot destination for Black Friday or Cyber Monday, that’s no longer the case. “This year, many consumers remain reluctant to visit stores and malls (28.9 percent as of the Jun


e 14 Coresight Research survey) and have increasingly warmed to online shopping, much of which will become permanent,” he said. “Though still reluctant, consumers are less reluctant to visit physical stores this year than last year, and store traffic is likely to be up from last year’s rock-bottom levels.”

About 30 big-name retailers that relied on a large store presence in malls, like J.C. Penney and Muji USA, filed for bankruptcy in 2020 due in part to waning foot traffic.

“Though many places have returned to somewhat normal conditions, many consumers will likely elect to continue to shop online and earlier this year,” Harmon said.  “Major retailers including Best Buy, Target and Walmart have announced that their stores would remain closed on Thanksgiving Day, giving employees a break and passing on making sales on that day.”

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