Preparing for the Post-COVID Consumer

The pre-COVID consumer and the peak-COVID consumer each have their discernible differences. But, as the state of the pandemic stands today, it’s time to start preparing for a new consumer who will possesses traits of each: the post-COVID consumer. Because even as things get back to normal, they are not getting back to the same.

The Budget and Tech-Savvy Consumer

Today’s consumers should not be underestimated when it comes to their tech and budget savviness. They are now armed with the know-how and confidence to seek shopping solutions that work best for them, whether it be shopping online, scheduling curbside pickups, or BOPIS (Buy Online, Pick Up In Store) ordering. Comparing prices and hunting for deals has also never been more prominent. While it is true that we saw many of these habits even before the pandemic, the past year and a half has exceedingly conditioned shoppers to begin their journeys online.

Looking ahead, even as stores begin opening at full capacity and lifting mask policies, consumers still want to be able to look, in real time, if something is in stock, what the reviews say, the best accessories to go with a certain product, etc. Anticipating these new preferences with offerings like New Age Electronics’ Build a Box Bundle ensures consumers can get everything they need in one trip.

The Desire to Shop is Still There But the Inventory May Not Be

Even as stimulus and tax return spending tapers off, people remai


n fervent in their desire to shop. However, product constraints and chip and glass shortages are still affecting many tech categories and could continue throughout holiday season. For that reason, inventory and availability will be a large factor in what people buy this year.

Last year, a lot of products were shifted to distribution because they could get options. This year is presenting its own challenges as production rebounds post-COVID. New Age Electronics is getting ahead of this imbalance by doing collaborative planning with customers and vendors to make sure that product is available when needed.

Get detail Info: Preparing for the Post-COVID Consumer

Important Link: Connected Appliances

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