Beko Makes a Bold Promise on its Refrigerators
Beko U.S., a subsidiary of Europe’s leading home appliance brand stands by their refrigerators so much that they are willing to put their money where their mouth is. The Fresh Produce Promise, launching on May 27, promises customers that their fruits and vegetables will remain fresh for 30 days with Beko’s EverFresh+ technology or their money back.
The global home appliance manufacturer says they will work with dealers to ensure customers’ full satisfaction with their refrigerator purchases. In order to qualify for a refund or store credit, customers must keep their refrigerators for the full 30-day freshness cycle and fulfill a few simple requirements detailed on Beko’s dealer-specific webpage. The Fresh P
roduce Promise applies to all ten Beko refrigerator models that include the advanced technology, including French door, side-by-side, top-freezer and bottom-freezer models.
Because of their safe and efficient pandemic plan, Beko is one of the few appliance manufacturers with significant inventory immediately available to ship to U.S. dealers. Beko US, Inc., President Zack Elkin will begin previewing the Fresh Produce Promise to dealers this week, appropriately coinciding with National Eat More Fruits and Vegetables Day.
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