Allstate Protection Plans Express Debuts for All-sized Retailers

Extended warranty provider Allstate Protection Plans has just announced the availability of Allstate Protection Plans Express, designed to enable both brick-and-mortar and ecommerce consumer technology retailers of any size streamlined access to Allstate protection programs — and in turn, offering them the ability to provide their customers access to a warranty product with both strong brand equity and a 90-year history to back it up, Allstate Protection Plans CEO Karl Wiley told Dealerscope in a pre-launch interview.

The Allstate Protection Plans Express applies across the board to consumer electronics, major appliances and furniture categories, and is powered by Falcon API software, which enables retailers to integrate plans into each product offering in turnkey fashion.

Wiley further elaborated on the program’s particulars to Dealerscope, and about the strategy behind making it widely available to all sizes of consumer technology retailers.

Dealerscope: What does the Falcon API software add to the program’s implementation?

Karl Wiley: API is an integration technology that allows two systems to integrate with each other and share data. We’ve used APIs for many years, but in this case, what we’ve done is streamlined and simplified this down to a simple set of APIs that any retailer of any size can use very easily to do the integration. It’s proprietary software for Allstate.

Falcon API is a set of protocols that a programmer uses to share information – a way for the retailer to easily identify the products they want to sell warranties for. Then when a product is sold with a warranty, that API alerts us that the warranty has been sold, and it’s created in our system so that a customer can get serviced.  What’s great about it is that it’s all documented so the retailer’s IT department will be able to look at the documentation and understand how to do that integration; it’s very simple and straightforward.

Why is this different from other approaches?

Wiley: There’s a couple of things. We’ve grown so much in the past five or 10 years, [and] there’s been a lot of focus on us as a company that works with the mega retailers — and a perception that our premium service and our branded service are only available to them. What we realized was that the demand is just as great from smaller retailers. We’ve always been able and willing to work with them, but had never taken our service and streamlined and standardized it so that it was really easy for a smaller client to digest. We’ve made some tweaks to the Falcon API, which is based on technology we’ve been using for a long time, but it’s a streamlined, simplified version of it. And then we’ve basically [powered] that with a [dedicated] team that will work with these retailers to get the business up and running quickly with a minimum of effort. They will draw on all of the expertise and resources that we have across the whole business, which supports 130 million customers globally.

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