KBIS in the Kitchen: A Look at GE Profile’s ‘Smart’ Innovations
By the reckoning of Jeremy Miller, Smart home Solutions Commercial Director for GE Appliances, who presented at February’s KBIS virtual show, it is time for a “disruption” in addressing consumers’ changed needs relating to activities centered around the kitchen. And GE is aiming to fulfill those changing needs with new, improved cooking experiences that integrate high-end kitchen design with the cutting edge in appliance technologies. He, along with Senior Merchandising Specialist Michael Earls, related, in the KBIS Connected Living Pavilion, the GE Profile perspective on what more can be done to be a part of the solution in answering the new demands – and the increased expectations – of these consumers. Stats they shared showed that 67 percent of survey respondents reported increased oven usage by the second month of the pandemic, and 47 percent reported increased cooktop usage. And further, 51 percent predicted they would continue to cook more, even in the post-COVID period. Pa