A Visit to New York’s JBL Store
Located on one of the busiest corners of New York City’s vibrant SoHo neighborhood, the new JBL Store shines a hip yet approachable light on the eponymous audio brand’s portable, gaming, and party speaker products. We asked Jamie Feuss, the Director, Retail Store Experience at Harman International, about the audio company’s distinctive approach to brand storytelling and retail at both its JBL and Harman Stores across the globe. What’s the history of Harman as a retailer, including the JBL Store? I was brought in when Harman wanted to launch a store back in 2013. My background was not just Tweeter for many years; I was also with Apple retail. So I spent a good amount of time out in that world of tech and electronics and opening up new stores in new parts of the country. Harman was obviously a manufacturer only then, and I was drafted to figure out where we should build stores. My first suggestion was that we needed to build a store in SoHo, but for a lot of reasons, we ended up putti